BOOK
IT! Program Honors National Young Readers Week November 10-14 with PRINCIPAL
CHALLEGE
On November 10-14, Pizza Hut and its BOOK IT! Program will continue its tradition of challenging
principals across the United States to become shining examples for literacy and
the BOOK IT! Program. This year the challenge continues by choosing
one day to read all day long, from first bell to last during “National Young
Readers Week” in fun, unique and engaging ways.
The Principal Challenge is part of Pizza Hut BOOK IT! Programs. National
Young Readers Week is a celebration that is an annual event co-founded by Pizza
Hut and the Center for the Book in the Library of Congress. One lucky elementary school principal will
win 101 copies for their library of the ninth book in the Wimpy Kid series, Diary of a Wimpy Kid: The Long Haul
which releases on November 4th.
Jeff Kinney, author of the Wimpy Kid books, will personally autograph
one of the books for the principal who read their heart out.
This year,
Principal Rosanna Rios from Nellie Mae Glass will be reading to the entire
school from first bell to last on Tuesday, Nov. 11, 2014 to celebrate BOOK IT!’s 30th birthday and to raise
awareness for the importance of literacy and generate a passion for reading
among young people.
In addition to National Young Reader’s Week,
Pizza Hut is offering exciting elements this year for current BOOK IT! kids
including a BOOK IT! Alumni program, passport to
$30k college plan sweepstakes, the first ever BOOK IT! mobile
app and a free custom online story from
Jeff Kinney.
STATISTICS:
More than 630,000
classrooms annually use The BOOK IT! ProgramOver the past 30 years, Pizza Hut has rewarded more than 60 million students for reading more than 54 billion minutes
Jeff Kinney, The New York Times best-selling author of Diary of a Wimpy Kid, has been a proud partner of BOOK IT! since 2012
